Case Studies

Helping a Media Client Scale

Our client provides in-flight entertainment services to the world’s airlines: Identifying, curating, procuring and encoding content so that it can be viewed on-board aircraft. It has experienced significant growth in the volume of the content it has to manage as airlines seek to increase choice for their customers.

The Challenge

  • Our clients focus was on ‘getting the job done’ over efficiency and effective client management, meaning that delivery was often achieved at high costs.
  • Years of organic growth and inconsistent working practices had led to complex and cumbersome delivery processes.
  • Client required a rapid assessment of their current processes to better understand the ‘pain points’ and develop a new target state.


  • Typhoon performed a rapid review of the ‘As-Is’ process followed by a target state design in 6 weeks through a series of stakeholder interviews and workshops.
  • Typhoon undertook a holistic assessment, considering process, organisation, systems and strategy, leveraging super users to create an optimised and pragmatic target state.
  • A subsequent detailed design phase of 10 weeks focusing on process, systems, organisation and change management.
  • Typhoon managed the implementation of the detailed design, ensuring successful delivery of new processes and organisation structure.


  • Developed a scalable model to enable sustainable, profitable growth with end user buy-in.
  • Delivered standardised, simplified and efficient processes, with supporting roles and responsibilities and system functionality.

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